Services details
Strategy for the Brand Design
Brand design is the process of creating a visual identity that represents a company, product, service, or individual in the marketplace. It goes beyond just a logo and encompasses various visual elements and design principles that convey the essence, personality, and values of the brand to its target audience.
- Follow The Digital Trends & Lead
- The Biggest Brands Always Take Risks
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work process
Let’s Know Our Brand Design
Process
Discovery and Research
The process begins with a thorough understanding of the client's business, industry, target audience, and competitive landscape. Designers conduct research to gather insights into the company's history, values, mission, and positioning within the market.
- Follow The Digital Trends & Lead
- The Biggest Brands Always Take Risks
- Let’s Business & Grow Together
Process
Define Brand Strategy
Based on the research findings, designers work with clients to define the brand strategy, including its purpose, values, personality traits, and unique selling propositions (USPs). This stage involves establishing clear brand objectives and identifying the key messages that the brand should communicate to its audience.
- Follow The Digital Trends & Lead
- The Biggest Brands Always Take Risks
- Let’s Business & Grow Together
Process
Concept Development
Designers brainstorm and develop multiple concepts or ideas for the brand identity, including the logo, color palette, typography, imagery, and other visual elements. These concepts are typically presented to the client for feedback and refinement.
- Follow The Digital Trends & Lead
- The Biggest Brands Always Take Risks
- Let’s Business & Grow Together
Process
Design Exploration
Once a concept is selected, designers explore different design directions and visual styles to bring the brand identity to life. This may involve creating mood boards, sketches, and mock-ups to experiment with different design elements and compositions.
- Follow The Digital Trends & Lead
- The Biggest Brands Always Take Risks
- Let’s Business & Grow Together
Process
Logo Design
The logo is a central component of the brand identity and serves as the visual representation of the brand. Designers create logo concepts that are distinctive, memorable, and reflective of the brand's personality and values. Clients may provide feedback and request revisions to fine-tune the logo design.
- Follow The Digital Trends & Lead
- The Biggest Brands Always Take Risks
- Let’s Business & Grow Together
Process
Brand Identity System
In addition to the logo, designers develop a comprehensive brand identity system that includes guidelines for the use of colors, typography, imagery, and other visual elements across various touchpoints and applications. This ensures consistency and coherence in the brand's visual communication.
- Follow The Digital Trends & Lead
- The Biggest Brands Always Take Risks
- Let’s Business & Grow Together
Process
Collateral Design
Designers create branded collateral materials such as business cards, letterheads, brochures, packaging, signage, and digital assets that reinforce the brand identity and create a cohesive brand experience across different channels and mediums.
- Follow The Digital Trends & Lead
- The Biggest Brands Always Take Risks
- Let’s Business & Grow Together
Process
Brand Implementation
Once the brand identity is finalized, designers work with clients to implement the new branding across all relevant touchpoints, including print materials, digital platforms, signage, uniforms, and packaging. This may involve coordinating with printers, web developers, and other vendors to ensure that the brand is represented consistently and accurately.
- Follow The Digital Trends & Lead
- The Biggest Brands Always Take Risks
- Let’s Business & Grow Together
Process
Launch and Rollout
The new brand identity is officially launched and rolled out to the public, often accompanied by marketing and promotional activities to generate awareness and excitement. Designers may also provide guidance and support to clients during the launch phase to ensure a smooth transition to the new brand.
- Follow The Digital Trends & Lead
- The Biggest Brands Always Take Risks
- Let’s Business & Grow Together
Process
Brand Monitoring and Evolution
After the brand is launched, designers monitor its performance and gather feedback from stakeholders and customers. They may conduct brand audits and surveys to assess brand perception and identify opportunities for refinement or evolution as the company grows and evolves over time.
- Follow The Digital Trends & Lead
- The Biggest Brands Always Take Risks
- Let’s Business & Grow Together
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What people are saying!
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CEO, Agrok Inc.
I love your system. Agency is both attractive and highly adaptable. Man, this thing is getting better and better as I learn more about it. I am so pleased with this product.
Ani Jhon
CEO, Apce.co
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